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Services · Brand

Brand identity and brand guidelines.

Together we define what your brand says and how it looks. Every piece, from positioning to logo and from color to type, comes together in one set of guidelines.

Deliverables: Positioning · Naming · Logo · Color and type · Brand guidelines

What we do

Every part of the brand.

You may be building a new brand or refreshing the one you have. Either way, we start with what you have to say.

  • 01

    Positioning

    We define who you speak to, what you say and how, and where you stand apart from competitors.

  • 02

    Naming

    Name options, checked for domain and social media handle availability.

  • 03

    Logo

    A simple mark that reads at small sizes and holds up the same on screen and in print.

  • 04

    Color and type

    Colors that work in light and dark themes, and readable typefaces.

  • 05

    Brand guidelines

    A shareable guide that puts every rule, with do and don’t examples, in one place.

  • 06

    Applications

    Social media templates, email signature, and the look of your presentations and proposals.

How we work

You see every step as we go.

At the end of each step you see the options. We don’t move on without your approval.

  1. 01

    Discovery

    We look at your business, your audience and your competitors together.

  2. 02

    Strategy

    We put the positioning and what the brand has to say in writing.

  3. 03

    Identity

    We show logo, color and type options in real-world use.

  4. 04

    Guidelines

    We turn everything approved into the guidelines and ready-to-use files.

Examples

Brands we built.

From name to logo, from packaging to app screens: some of the brands we’ve built.

Kelime Kumbara

A daily English vocabulary app: its name, logo and visual language.

KAVRA

A coffee roastery: the name, logo, packaging, social media voice and brand guidelines.

KÜL

A wood-fired bakery: the name, tagline, paper wrap, shopfront and brand guidelines.

FAQ

Common questions.

Don’t see your question here? Write to us.

What are brand guidelines?

A document that explains how to use the logo, colors, typefaces and language. Your team, and everyone you work with, uses the brand the same way.

Can you refresh our existing brand?

Yes. We first review the brand as it stands today, then decide with you which parts to keep and which to change.

Do you help with naming?

Yes. When we suggest names, we also check domain and social media handle availability. For trademark registration, we recommend working with a trademark attorney.

What files do we get at handoff?

Every version of the logo, the color and type specs, and the guidelines themselves, in formats for screen and print.

Contact

Let’s talk about your brand.

Tell us what you need, and we’ll find the right approach together. We start with a short intro call.

Book a call

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