AI
The most repeated number is not the right number.
With the Reinhart–Rogoff case: why a repeated number is not a verified one, three steps to check a number at its source, and three questions.
3 min read
Blog
What we've tried and learned.
We write about brand, websites, social media, mobile apps and AI, drawing on what we've tried in our own products and our work.
Website
Vulnerabilities will always come. What matters is how long they stay open.
On October 21, two critical flaws were disclosed in PHP. How a website should be set up and maintained, why the time to patch keeps shrinking, and three questions.
2 min read
AI · Brand
AI gave everyone speed. Judgment makes the difference.
AI made everyone faster, so speed is no longer the difference. With the Harvard–BCG experiment and Klarna, what carries a brand, and three questions.
2 min read
Website
Your website is live but brings no work. Why?
Visitors decide in ten seconds, read a fifth of the words and won’t wait more than three seconds. Three reasons a website brings no work, and three questions.
2 min read
Social media · Website
Marketing you don’t measure is guesswork
Follower and visit counts only tell you whether people came. The difference between vanity and actionable metrics, and one question for every channel.
2 min read
Brand
When digital work scatters, the brand scatters
When the website, social media and app go to separate teams, the brand scatters too. How to keep digital work together, with two examples from Airbnb and Spotify.
2 min read
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